Wiz Khalifa announced today that he will partner with Denver-based RiverRock Cannabis on an exclusive line of cannabis products. This is the first collaboration of its kind that the multi-platinum-selling, Grammy-nominated hip-hop artist has done, though Khalifa has long been associated with marijuana culture, titling his 2011 debut Rolling Papers.
According to a statement, Khalifa’s partnership with RiverRock will result in “curated strains, infused products and concentrates,” and will launch on April 20 (go figure), with a rollout continuing through 2016. “These products have taken years to perfect,” Khalifa says. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”